About this Course

This flagship course, Implementing AI in Commercial Real Estate, is designed to equip professionals in the commercial real estate industry with practical tools to seamlessly integrate artificial intelligence into their daily operations.

The program features over 120 lessons, 4+ hours of instructional videos, and 6 live, one-hour sessions with direct access to expert instructors.

Each lesson is grounded in real-world scenarios and specifically tailored to commercial real estate and related industries. You'll gain step-by-step guidance on leveraging AI to boost sales, optimize communication, and streamline business processes.

Don't miss your chance to transform the way you work—our next class begins soon!

Course curriculum

Our next course starts May 29th, 2025

    1. How to use this course

    2. Course Instructions and Schedule - **Important**

    3. Meet your Instructor

    4. Introduce Yourself

    5. Before we begin...

    1. Module 1 Introduction

    2. What is AI and Why Does it Matter in Commercial Real Estate?

    3. How Large Language Models (LLMs) Actually Work

    4. Prompt Like a Pro – Unlocking AI's Potential in CRE

    5. Activity: Prompting Techniques Challenge

    6. Prompting for Reasoning Models – Getting Smarter Outputs from Smarter AIs

    7. Chain of Thought (CoT) Prompting Exercises

    8. Strategic Use of AI Image Generation in Commercial Real Estate

    9. Prompting Techniques for Creating Images

    10. Activity: Image Prompting Challenge

    11. Your New Smart Intern - How To Build Custom Assistants

    12. Custom AI Assistants – Train Your Digital Intern

    13. Creating Custom GPT's

    14. The New Search Playbook – Using AI to Find Real Answers Fast

    15. Perplexity Demo

    16. The Limits of AI – Bias, Black Boxes, and the Case for Human Oversight

    17. AI Literacy Across the CRE Org Chart

    18. Module 1 Activity: Design Your AI Assistant for Real-World CRE Work

    19. Module 1 Tool Chest

    20. Module 1 Live Session Recording

    1. Module 2 Introduction

    2. Why use AI in CRE Market Analysis?

    3. Core AI Models Behind Market Analysis

    4. Using Regression Models for Smarter Market Predictions in CRE

    5. Linear Regression Models - A Practical Example

    6. Smarter CRE Decisions with AI-Powered Decision Trees

    7. Decision Tree Model - A Practical Example

    8. Neural Networks – Advanced AI for Smarter CRE Predictions

    9. Data Cleaning and Pre-processing in Commercial Real Estate Market Analysis

    10. Using AI for Supply and Demand Analyses

    11. Using AI to Track CRE Supply-Side Data Faster

    12. Video: Gathering and Summarizing Supply Side Data

    13. Activity: Researching Supply-Side Data

    14. Using AI to Track Demand-Side Trends in CRE

    15. Using AI to Understand Retail Demand and Marketplace Competition

    16. Video: Employment Demand

    17. Video: Predictive Analytics in Supply/Demand Analysis

    18. Comparative Market Reports (CMA) with Artificial Intelligence

    19. Custom GPT's to Use for Market Analysis

    20. Exploring AI-Driven Solutions: Real-World Scenarios for LLMs in Supply and Demand Analysis

    21. Module 2 Activity - Brainstorming Ideas for Market Analysis

    22. Bonus: Custom Spreadsheets for Market Analysis - Shift Share

    1. Module 3 Introduction

    2. AI in Investment Decision-Making for Commercial Real Estate

    3. GPTs and Custom Spreadsheets - Discounted Cashflow (DCF) Analysis

    4. Custom GPTs in the Strategic Analysis Model

    5. Strategic Analysis Custom GPT Examples

    6. Activity - Create a Strategic Analysis Report

    7. Leasing Analysis with Custom GPTs

    8. Introduction to Retrieval-Augmented Generation (RAG) in Commercial Real Estate

    9. Testing Assumptions in CRE Underwriting Using R.A.G.

    10. NotebookLM-Google's New R.A.G.

    11. Web Scraping for Financial Analysis

    12. Web Scraping a Property Listing Site

    13. Module 3 Activity: Brainstorming Ideas for Module 3

    1. Module 4 Introduction

    2. Enhancing CRM Automation with AI

    3. Understanding the Application Programming Interface (API)

    4. API Tools: Your Gateway to Automations

    5. Web Scraping Creation

    6. AI Automation: Spreadsheet to CRM contact

    7. Understanding Agentic AIs in LLMs

    8. Agentic AI and CRM Systems

    9. Using Zapier Tables and *new* Central AI Assistants

    10. Examples of Agentic AI uses

    11. Activity: Brainstorming Agentic AI Ideas

    12. Improving Client Engagement Through Automation

    13. Getting an API key through OpenAI

    14. Automation: Using AI to Summarize Emails

    15. Brainstorming AI Automations in CRM Systems

    16. Activity: Brainstorming Automations

    1. Module 5 Introduction

    2. Welcome to Module 5: Enhancing Operational Efficiencies with AI

    3. Automating Routine Tasks with AI-Driven Voice To-Do Automation

    4. Utilizing Chatbots in Commercial Real Estate

    5. Creating custom chatbots

    6. Implementing AI Phone Agents in Commercial Real Estate

    7. Caution When Using AI Phone Agents for Outbound Cold Calls

    8. New Voice Capabilities with AI and Automations for CRE Professionals

    9. Using Voice with Agentic AI Assistants

    10. Exploring Hidden Zapier Features to Supercharge Your Automations

    11. Understanding Webhooks in Commercial Real Estate

    12. Visualizing your Automations

    13. Activity: Making an Automation Workflow

    14. The Future of Building Automations

    15. Leveraging AI in Budget Reports

    16. Brainstorming Automations

About this course

  • 115 lessons
  • 4 hours of video content
  • (6) 1-Hour Live Sessions
  • Certificate of Completion
  • Starts May 29th

Preliminary Live-Session Schedule

All days/times are subject to change

  • Thursday, June 5th - 2pm PST/5pm EST
  • Thursday, June 12th - 2pm PST/5pm EST
  • Thursday, June 19th - 2pm PST/5pm EST
  • Thursday, June 26th - 2pm PST/5pm EST
  • Thursday, July 3rd - 2pm PST/5pm EST
  • Thursday, July 10th - 2pm PST/5pm EST

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Our Fans

“"This course opened my eyes to so many ways I can move my business forward using AI as a new team member that will make us more efficient and effective. Not only that, but it also showed me step by step exactly how to do it. One of my stressors with AI is where to start and how to figure out what to implement among all the myriads of apps and choices. Michael did all that vetting work for me and brought to the course the short list of ways I can implement AI in my business. It was so valuable and worth every penny. I can recommend this course without hesitation. In fact, you are doing yourself a huge disservice if you miss the opportunity to learn about AI from Michael. Sign up! You won’t be sorry."”

Bo Barron, CCIM - CEO, Barron Commercial Group/Host of "Commercially Speaking" podcast

“"Michael's expertise in AI is outstanding. He possesses a deep understanding of the subject matter, which he skillfully imparts to his students. His ability to explain complex concepts clearly and understandably is fantastic. This is a rare and invaluable skill, especially in a field as rapidly evolving and intricate as AI."”

Robin Dyche - Managing Partner RIO Real Estate, CCIM Senior Instructor

“"I am learning so much information on how integrating artificial intelligence can effectively streamline so many areas of commercial real estate."”

Chiara Petro - eXp Commercial

“There's lots of hype about AI - but it can be overwhelming to determine where to start. This course is tailored for commercial real estate with actual exercises and examples that any CRE broker would use in their office. Not only should the brokers take this course - but if they have an admin or VA - it would be worth them taking it as well.”

Melody M.