About this Course

This flagship course, Implementing AI in Commercial Real Estate, is designed to equip professionals in the commercial real estate industry with practical tools to seamlessly integrate artificial intelligence into their daily operations.

The program features over 120 lessons, 4+ hours of instructional videos, and 6 live, one-hour sessions with direct access to expert instructors.

Each lesson is grounded in real-world scenarios and specifically tailored to commercial real estate and related industries. You'll gain step-by-step guidance on leveraging AI to boost sales, optimize communication, and streamline business processes.

Don't miss your chance to transform the way you work—our next class begins soon!

Course curriculum

Our next course starts March 5th, 2026

    1. How to use this course

    2. Course Instructions and Schedule - **Important**

    3. Meet your Instructor

    4. Introduce Yourself

    5. Before we begin...

    1. Module 1 Introduction

    2. What is AI and Why Does it Matter in Commercial Real Estate?

    3. How Large Language Models (LLMs) Actually Work

    4. Reasoning Models – Getting Smarter Outputs from Smarter AIs

    5. Why AI Is Excellent at Some CRE Tasks. And Unreliable at Others.

    6. How to Choose the Right AI Tool

    7. Setting Up Your AI Environment

    8. Prompt Like a Pro – Unlocking AI's Potential in CRE

    9. Activity: Prompting Techniques Challenge

    10. Chain of Thought (CoT) Prompting Exercises

    11. Advanced: Structured Prompting with JSON

    12. Making AI Hallucinations Work For You – Tapping Into the Unexpected

    13. System Prompts and Persistent Context

    14. Custom AI Assistants – Train Your Digital Intern

    15. Your New Smart Intern - How To Build Custom Assistants

    16. Creating Custom GPT's

    17. Working With Documents and Files

    18. Voice Mode and Mobile AI

    19. The Limits of AI – Bias, Black Boxes, and the Case for Human Oversight

    20. Module 1 Activity: Design Your AI Assistant for Real-World CRE Work

    21. Module 1 Live Session Link

    22. Module 1 Live Session Recording

    1. Module 2 Introduction

    2. Why AI Changes CRE Market Research

    3. The New Search Playbook – Using AI to Find Real Answers Fast

    4. Deep Research - When AI Spends Minutes Instead of Seconds

    5. NotebookLM - Your AI Research Analyst

    6. AI Under the Hood: How Predictive Models Power CRE Analysis

    7. Predictive Models in Action - Neural Networking

    8. Data Cleaning: Garbage In, Garbage Out

    9. Cleaning Up Data with Claude for Excel

    10. AI + Your Own Data - CSV's, Rent Rolls, and Market Exports

    11. Using AI to Track CRE Supply-Side Data Faster

    12. Gathering and Summarizing Supply-Side Data

    13. Activity: Researching Supply-Side Data

    14. Using AI to Track Demand-Side Trends in CRE

    15. Using AI to Understand Retail Demand and Marketplace Competition

    16. Video: Employment Demand

    17. Video: Predictive Analytics in Supply/Demand Analysis

    18. Competitive Intelligence: Monitoring Markets With AI

    19. Comparative Market Report Analysis with AI

    20. Module 2 Capstone: Build a Market Research Brief

    21. Module 2 Live Session Link

    22. Module 2 Live Session Recording

    1. Module 3 Introduction

    2. AI in Investment Decision-Making for Commercial Real Estate

    3. End-to-End Due Diligence Workflow

    4. Lease Abstraction Deep Dive

    5. Activity - Screen a Deal with AI

    6. AI + Excel and Google Sheets for CRE

    7. Building DCF Models with AI

    8. Strategic Analysis with Custom GPT's

    9. Introduction to Retrieval-Augmented Generation (RAG) in Commercial Real Estate

    10. Testing Assumptions in CRE Underwriting Using R.A.G.

    11. Sensitivity and Scenario Analysis

    12. AI for Loan and Debt Analysis

    13. Leveraging AI in Budget Reports

    14. AI for Property Performance Tracking

    15. Portfolio-Level Analysis with AI

    16. AI-Assisted Investor Reporting

    17. Activity: Build an Asset Performance Dashboard Prompt

    18. Module 3 Capstone: From OM to Investment Memo

    19. Module 3 Live Session Recording

    1. Module 4 Introduction

    2. From Analysis to Action: Why Automation Matters in CRE

    3. Activity: Audit Your Workflow

    4. How Tools Talk to Each Other: APIs, Webhooks, and Triggers

    5. Spotting Automation Opportunities in Your Workflow*

    6. Mapping the Automation: Drawing the Loop Before You Build*

    7. Getting Set Up: API Keys, Accounts, and Your First Connection

    8. Getting an API key through OpenAI

    9. Level Easy: Zapier Using AI to Summarize Emails and Create To-do's

    10. Our Roadmap Through Customer Relation Automations

    11. Level Easy: Zapier Automation Typeform to Google Sheet

    12. Level Easy: Zapier Form to CRM Create Contact

    13. Level Easy: Zapier Typeform to Draft Email Automation

    14. Level Easy: Zapier Apify to Google Sheets

    15. Level Easy: Email Automation: AI-Drafted Follow-ups and Drip Campaigns

    16. Document Automation: LOIs, Proposals, and Investor Updates

    17. Level: Intermediate: Make.com CRM Trigger to New Document Created

    18. Level Intermediate: n8n Gmail to Slack To-Do

    19. Level Intermediate: n8n Calendar Agent

    20. Advanced Automation Features You Should Know

    21. Building AI Chatbots for Tenant and Client Communication

    22. Creating custom chatbots

    23. AI Phone Agents: Capabilities and Compliance

    24. Voice AI and Hands-Free Workflows

    25. Visualizing and Planning Your Automation Stack

    26. Visualizing your Automations

    27. Brainstorming Automation Ideas with AI

    28. Activity: Building a Working Automation

    29. Module 4 Live Session Link

    30. Module 4 Live Session Recording

    1. Module 5 Introduction

    2. AI-Powered Marketing for CRE

    3. Brand Voice Training: Make AI Sound Like You

    4. AI for Property Listings and Descriptions

    5. Creating CRE Content: Posts, Articles, and Thought Leadership

    6. Targeting the Right Audience: Building CRE Personas with AI

    7. Social Media at Scale: Strategy and Scheduling

    8. Email and Newsletter Marketing with AI

    9. Listening to the Market: AI for Trends, Sentiment, and Positioning

    10. Strategic Use of AI Image Generation in Commercial Real Estate

    11. Prompting Techniques for Creating CRE Images

    12. From Floor Plans to Photorealistic Renderings

    13. Activity: Image Prompting Challenge

    14. AI Video Creation: Synthesia, HeyGen, and Beyond

    15. Create Engaging Videos Using Synthesia

    16. Multilingual Marketing for International Clients

    17. From Content to Campaign: Using AI for Campaign Strategy

    18. Visual Storyboarding with AI for CRE Campaigns

    19. AI for Dynamic Presentations: Gamma, Tome, and Beautiful.ai

    20. Creating Dynamic Presentations with AI

    21. Module 5 Capstone: Build a Marketing Asset You'll Actually Use

    22. Module 5 Live Session Link

    23. Module 5 Live Session Recording

About this course

  • 150 lessons
  • 9.5 hours of video content
  • (6) 1-Hour Live Sessions
  • Certificate of Completion
  • Starts March 5th

Preliminary Live-Session Schedule

*All days/times are subject to change

  • Thursday, March 12th - 2pm PST/5pm EST
  • Thursday, March 26th - 2pm PST/5pm EST
  • Thursday, April 2nd - 2pm PST/5pm EST
  • Friday, April 10th - 2pm PST/5pm EST
  • Thursday, April 16th - 2pm PST/5pm EST
  • Friday, April 24th - 2pm PST/5pm EST

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Our Fans

“"This course opened my eyes to so many ways I can move my business forward using AI as a new team member that will make us more efficient and effective. Not only that, but it also showed me step by step exactly how to do it. One of my stressors with AI is where to start and how to figure out what to implement among all the myriads of apps and choices. Michael did all that vetting work for me and brought to the course the short list of ways I can implement AI in my business. It was so valuable and worth every penny. I can recommend this course without hesitation. In fact, you are doing yourself a huge disservice if you miss the opportunity to learn about AI from Michael. Sign up! You won’t be sorry."”

Bo Barron, CCIM - CEO, Barron Commercial Group/Host of "Commercially Speaking" podcast

“"Michael's expertise in AI is outstanding. He possesses a deep understanding of the subject matter, which he skillfully imparts to his students. His ability to explain complex concepts clearly and understandably is fantastic. This is a rare and invaluable skill, especially in a field as rapidly evolving and intricate as AI."”

Robin Dyche - Managing Partner RIO Real Estate, CCIM Senior Instructor

“"I am learning so much information on how integrating artificial intelligence can effectively streamline so many areas of commercial real estate."”

Chiara Petro - eXp Commercial

“There's lots of hype about AI - but it can be overwhelming to determine where to start. This course is tailored for commercial real estate with actual exercises and examples that any CRE broker would use in their office. Not only should the brokers take this course - but if they have an admin or VA - it would be worth them taking it as well.”

Melody M.