About this Course

This flagship course, Implementing AI in Commercial Real Estate, is designed to equip professionals in the commercial real estate industry with practical tools to seamlessly integrate artificial intelligence into their daily operations.

The program features over 120 lessons, 4+ hours of instructional videos, and 6 live, one-hour sessions with direct access to expert instructors.

Each lesson is grounded in real-world scenarios and specifically tailored to commercial real estate and related industries. You'll gain step-by-step guidance on leveraging AI to boost sales, optimize communication, and streamline business processes.

Don't miss your chance to transform the way you work—our next class begins soon!

Course curriculum

Our next course starts April 28th, 2026

    1. How to use this course

    2. Course Instructions and Schedule - **Important**

    3. Meet your Instructor

    4. Introduce Yourself

    5. Before we begin...

    1. Module 1 Introduction

    2. What is AI and Why Does it Matter in Commercial Real Estate?

    3. How Large Language Models (LLMs) Actually Work

    4. Reasoning Models – Getting Smarter Outputs from Smarter AIs

    5. Why AI Is Excellent at Some CRE Tasks. And Unreliable at Others.

    6. How to Choose the Right AI Tool

    7. Setting Up Your AI Environment

    8. Prompt Like a Pro – Unlocking AI's Potential in CRE

    9. Activity: Prompting Techniques Challenge

    10. Chain of Thought (CoT) Prompting Exercises

    11. Advanced: Structured Prompting with JSON

    12. Making AI Hallucinations Work For You – Tapping Into the Unexpected

    13. System Prompts and Persistent Context

    14. Custom AI Assistants – Train Your Digital Intern

    15. Your New Smart Intern - How To Build Custom Assistants

    16. Creating Custom GPT's

    17. Working With Documents and Files

    18. Voice Mode and Mobile AI

    19. The Limits of AI – Bias, Black Boxes, and the Case for Human Oversight

    20. Module 1 Activity: Design Your AI Assistant for Real-World CRE Work

    21. Module 1 Live Session Recording

    1. Module 2 Introduction

    2. Why AI Changes CRE Market Research

    3. The New Search Playbook – Using AI to Find Real Answers Fast

    4. Deep Research - When AI Spends Minutes Instead of Seconds

    5. NotebookLM - Your AI Research Analyst

    6. AI Under the Hood: How Predictive Models Power CRE Analysis

    7. Predictive Models in Action - Neural Networking

    8. Data Cleaning: Garbage In, Garbage Out

    9. Cleaning Up Data with Claude for Excel

    10. AI + Your Own Data - CSV's, Rent Rolls, and Market Exports

    11. Using AI to Track CRE Supply-Side Data Faster

    12. Gathering and Summarizing Supply-Side Data

    13. Activity: Researching Supply-Side Data

    14. Using AI to Track Demand-Side Trends in CRE

    15. Using AI to Understand Retail Demand and Marketplace Competition

    16. Video: Employment Demand

    17. Video: Predictive Analytics in Supply/Demand Analysis

    18. Competitive Intelligence: Monitoring Markets With AI

    19. Comparative Market Report Analysis with AI

    20. Module 2 Capstone: Build a Market Research Brief

    1. Module 3 Introduction

    2. AI in Investment Decision-Making for Commercial Real Estate

    3. GPTs and Custom Spreadsheets - Discounted Cashflow (DCF) Analysis

    4. Strategic Analysis Custom GPT Examples

    5. Activity - Create a Strategic Analysis Report

    6. Leasing Analysis with Custom GPTs

    7. Introduction to Retrieval-Augmented Generation (RAG) in Commercial Real Estate

    8. Testing Assumptions in CRE Underwriting Using R.A.G.

    9. Leveraging AI in Budget Reports

    10. Vibe Coding - The Future of Web Applications

    11. Creating an Interactive DCF Model

    12. Creating an Interactive DCF Model by Combining Tools

    13. Creating Applications - From Brainstorming to Deployment

    14. The Complete Guide to Claude Code - As Written by Claude

    15. Creating Your Own "Vibe-Code" Application

    16. Module 3 Activity: Brainstorming Ideas for Module 3

    1. Module 4 Introduction

    2. Enhancing CRM Automation with AI

    3. Understanding the Application Programming Interface (API)

    4. API Tools: Your Gateway to Automations

    5. Choosing the Right Automation Platform – Zapier vs. Make vs. n8n for CRE

    6. Our Roadmap Through Customer Relation Automations

    7. Level Easy: Zapier Automation Typeform to Google Sheet

    8. Level Easy: Zapier Form to CRM Create Contact

    9. Level Easy: Zapier Typeform to Draft Email Automation

    10. Level Easy: Zapier Apify to Google Sheets

    11. Zapier Agents to Enrich Business Data

    12. Level: Intermediate: Make.com CRM Trigger to New Document Created

    13. Understanding Agentic AIs in LLMs

    14. Examples of Agentic AI uses

    15. Unlocking AI Integration in CRE with Model Context Protocol (MCP)

    16. Setting Up and Working with Zapier's MCP Servers

    17. Brainstorming AI Automations in CRM Systems

    18. Activity: Brainstorming Automations

    1. Module 5 Introduction

    2. Welcome to Module 5: Enhancing Operational Efficiencies with AI

    3. Strategic Use of AI Image Generation in Commercial Real Estate

    4. Prompting Techniques for Creating Images

    5. Activity: Image Prompting Challenge

    6. Getting an API key through OpenAI

    7. Level Easy: Zapier Using AI to Summarize Emails and Create To-do's

    8. Level Intermediate: n8n Gmail to Slack To-Do

    9. Level Intermediate: n8n Calendar Agent

    10. Automating Routine Tasks with AI-Driven Voice To-Do Automation

    11. Utilizing Chatbots in Commercial Real Estate

    12. Creating custom chatbots

    13. Implementing AI Phone Agents in Commercial Real Estate

    14. Caution When Using AI Phone Agents for Outbound Cold Calls

    15. New Voice Capabilities with AI and Automations for CRE Professionals

    16. Exploring Hidden Zapier Features to Supercharge Your Automations

    17. Understanding Webhooks in Commercial Real Estate

    18. Visualizing your Automations

    19. Activity: Making an Automation Workflow

    20. The Future of Building Automations

    21. Brainstorming Automations

About this course

  • 127 lessons
  • 5 hours of video content
  • (6) 1-Hour Live Sessions
  • Certificate of Completion
  • Starts April 28th

Preliminary Live-Session Schedule

*All days/times are subject to change

  • Tuesday, May 5th - 2pm PST/5pm EST
  • Tuesday, May 12th - 2pm PST/5pm EST
  • Tuesday, May 19th - 2pm PST/5pm EST
  • Tuesday, May 26th - 2pm PST/5pm EST
  • Tuesday, June 2nd - 2pm PST/5pm EST
  • Tuesday, June 9th - 2pm PST/5pm EST

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Our Fans

“"This course opened my eyes to so many ways I can move my business forward using AI as a new team member that will make us more efficient and effective. Not only that, but it also showed me step by step exactly how to do it. One of my stressors with AI is where to start and how to figure out what to implement among all the myriads of apps and choices. Michael did all that vetting work for me and brought to the course the short list of ways I can implement AI in my business. It was so valuable and worth every penny. I can recommend this course without hesitation. In fact, you are doing yourself a huge disservice if you miss the opportunity to learn about AI from Michael. Sign up! You won’t be sorry."”

Bo Barron, CCIM - CEO, Barron Commercial Group/Host of "Commercially Speaking" podcast

“"Michael's expertise in AI is outstanding. He possesses a deep understanding of the subject matter, which he skillfully imparts to his students. His ability to explain complex concepts clearly and understandably is fantastic. This is a rare and invaluable skill, especially in a field as rapidly evolving and intricate as AI."”

Robin Dyche - Managing Partner RIO Real Estate, CCIM Senior Instructor

“"I am learning so much information on how integrating artificial intelligence can effectively streamline so many areas of commercial real estate."”

Chiara Petro - eXp Commercial

“There's lots of hype about AI - but it can be overwhelming to determine where to start. This course is tailored for commercial real estate with actual exercises and examples that any CRE broker would use in their office. Not only should the brokers take this course - but if they have an admin or VA - it would be worth them taking it as well.”

Melody M.