About this Course

This flagship course, Implementing AI in Commercial Real Estate, is designed to equip professionals in the commercial real estate industry with practical tools to seamlessly integrate artificial intelligence into their daily operations.

The program features over 130 lessons, 4+ hours of instructional videos, and 6 live, one-hour sessions with direct access to expert instructors.

Each lesson is grounded in real-world scenarios and specifically tailored to commercial real estate and related industries. You'll gain step-by-step guidance on leveraging AI to boost sales, optimize communication, and streamline business processes.

Don't miss your chance to transform the way you work—our next class begins soon!

Course curriculum

Our next course starts October 27th, 2026

    1. How to use this course

    2. Course Instructions and Schedule - **Important**

    3. Meet your Instructor

    4. Introduce Yourself

    5. Before we begin...

    1. Module 1 Introduction

    2. What is AI and Why Does it Matter in Commercial Real Estate?

    3. How Large Language Models (LLMs) Actually Work

    4. Thinking Modes — When to Use Deep AI Reasoning in CRE Work

    5. Why AI Is Excellent at Some CRE Tasks. And Unreliable at Others.

    6. How to Choose the Right AI Tool

    7. Setting Up Your AI Environment

    8. Prompt Like a Pro – Unlocking AI's Potential in CRE

    9. Activity: Prompting Techniques Challenge

    10. Advanced: Structured Prompting with JSON

    11. Making AI Hallucinations Work For You – Tapping Into the Unexpected

    12. System Prompts and Persistent Context

    13. Custom AI Assistants – Train Your Digital Intern

    14. Your New Smart Intern - How To Build Custom Assistants

    15. Creating Custom GPT's

    16. Working With Documents and Files

    17. Voice Mode and Mobile AI

    18. The Limits of AI – Bias, Black Boxes, and the Case for Human Oversight

    19. Module 1 Activity: Design Your AI Assistant for Real-World CRE Work

    20. Module 1 Live Session Zoom Link

    21. Module 1 Live Session Recording

    1. Module 2 Introduction

    2. Why AI Changes CRE Market Research

    3. Getting Better CRE Research from AI Search

    4. Deep Research - When AI Spends Minutes Instead of Seconds

    5. NotebookLM - Your AI Research Analyst

    6. AI Under the Hood: How Predictive Models Power CRE Analysis

    7. Neural Networking and Unstructured Data

    8. Data Cleaning: Garbage In, Garbage Out

    9. Cleaning Up Data with Claude for Excel

    10. Data Sources and What AI Can Use and Not Use

    11. Using AI to Track CRE Supply-Side Data Faster

    12. Gathering and Summarizing Supply-Side Data

    13. Activity: Researching Supply-Side Data

    14. Using AI to Track Demand-Side Trends in CRE

    15. Using AI to Understand Retail Demand and Marketplace Competition

    16. Video: Employment Demand

    17. Video: Predictive Analytics in Supply/Demand Analysis

    18. Competitive Intelligence: Monitoring Markets With AI

    19. Comparative Market Report Analysis with AI

    20. Module 2 Capstone: Build a Market Research Brief

    21. Module 2 Live Session Zoom Link

    1. Module 3 Introduction

    2. AI in Investment Decision-Making for Commercial Real Estate

    3. End-to-End Due Diligence Workflow

    4. Lease Abstraction Deep Dive

    5. Activity - Screen a Deal with AI

    6. AI + Excel and Google Sheets for CRE

    7. Strategic Analysis with Custom Tools

    8. Introduction to Retrieval-Augmented Generation (RAG) in Commercial Real Estate

    9. Testing Assumptions in CRE Underwriting Using R.A.G.

    10. Sensitivity and Scenario Analysis

    11. AI for Loan and Debt Analysis

    12. Leveraging AI in Budget Reports

    13. AI for Property Performance Tracking

    14. Portfolio-Level Analysis with AI

    15. AI-Assisted Investor Reporting

    16. Activity - Build an Asset Performance Dashboard Prompt

    17. Module 3 Capstone: From OM to Investment Memo

    18. Module 3 Live Session Zoom Link

    1. Module 4 Introduction

    2. From Analysis to Action: Why Automation Matters in CRE

    3. Activity: Audit Your Workflow

    4. How Tools Talk to Each Other: APIs, Webhooks, and Triggers

    5. Choosing the Right Automation Platform

    6. Getting Set Up: API Keys, Accounts, and Your First Connection

    7. Getting an API key through OpenAI

    8. Zapier: Using AI to Summarize Emails and Create To-do's

    9. Our Roadmap Through Customer Relation Automations

    10. Zapier Automation Typeform to Google Sheet

    11. Zapier Form to CRM Create Contact

    12. Zapier Typeform to Draft Email Automation

    13. Zapier Apify to Google Sheets

    14. Email Automation: AI-Drafted Follow-ups and Drip Campaigns

    15. Make.com: CRM Trigger to New Document Created

    16. n8n: Gmail to Slack To-Do

    17. n8n: Calendar Agent

    18. Document Automation: LOIs, Proposals, and Investor Updates

    19. Advanced Automation Features You Should Know

    20. Building AI Chatbots for Tenant and Client Communication

    21. AI Phone Agents: Capabilities and Compliance

    22. Voice AI and Hands-Free Workflows

    23. Visualizing and Planning Your Automation Stack

    24. Visualizing your Automations

    25. Brainstorming Automation Ideas with AI

    26. Using Scheduled Tasks in Daily Workflows

    27. Scheduled Task Ideas for CRE Experts

    28. Module 4 Capstone: Building a Working Automation

    29. Module 4 Live Session Zoom Link

    1. Module 5 Introduction

    2. AI-Powered Marketing for CRE

    3. Brand Voice Training: Make AI Sound Like You

    4. AI for Property Listings and Descriptions

    5. Creating CRE Content: Posts, Articles, and Thought Leadership

    6. Targeting the Right Audience: Building CRE Personas with AI

    7. Social Media at Scale: Strategy and Scheduling

    8. Email and Newsletter Marketing with AI

    9. Listening to the Market: AI for Trends, Sentiment, and Positioning

    10. Strategic Use of AI Image Generation in Commercial Real Estate

    11. Prompting Techniques for Creating CRE Images

    12. From Floor Plans to Photorealistic Renderings

    13. Activity: Image Prompting Challenge

    14. AI Video Creation: Synthesia, HeyGen, and Beyond

    15. Multilingual Marketing for International Clients

    16. From Content to Campaign: Using AI for Campaign Strategy

    17. Visual Storyboarding with AI for CRE Campaigns

    18. AI for Dynamic Presentations: Gamma, Tome, and Beautiful.ai

    19. Creating Dynamic Presentations with AI

    20. Module 5 Capstone: Build a Marketing Asset You'll Actually Use

    21. Module 5 Live Session Zoom Link

About this course

  • 147 lessons
  • 3.5 hours of video content
  • (6) 1-Hour Live Sessions
  • Certificate of Completion
  • Starts October 27th

Preliminary Live-Session Schedule

*All days/times are subject to change

  • Tuesday, November 3rd - 2pm PST/5pm EST
  • Tuesday, November 10th - 2pm PST/5pm EST
  • Tuesday, November 17th - 2pm PST/5pm EST
  • Tuesday, November 24th - 2pm PST/5pm EST
  • Tuesday, December 1st - 2pm PST/5pm EST
  • Tuesday, December 8th - 2pm PST/5pm EST

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Our Fans

“"This course opened my eyes to so many ways I can move my business forward using AI as a new team member that will make us more efficient and effective. Not only that, but it also showed me step by step exactly how to do it. One of my stressors with AI is where to start and how to figure out what to implement among all the myriads of apps and choices. Michael did all that vetting work for me and brought to the course the short list of ways I can implement AI in my business. It was so valuable and worth every penny. I can recommend this course without hesitation. In fact, you are doing yourself a huge disservice if you miss the opportunity to learn about AI from Michael. Sign up! You won’t be sorry."”

Bo Barron, CCIM - CEO, Barron Commercial Group/Host of "Commercially Speaking" podcast

“"Michael's expertise in AI is outstanding. He possesses a deep understanding of the subject matter, which he skillfully imparts to his students. His ability to explain complex concepts clearly and understandably is fantastic. This is a rare and invaluable skill, especially in a field as rapidly evolving and intricate as AI."”

Robin Dyche - Managing Partner RIO Real Estate, CCIM Senior Instructor

“"I am learning so much information on how integrating artificial intelligence can effectively streamline so many areas of commercial real estate."”

Chiara Petro - eXp Commercial

“There's lots of hype about AI - but it can be overwhelming to determine where to start. This course is tailored for commercial real estate with actual exercises and examples that any CRE broker would use in their office. Not only should the brokers take this course - but if they have an admin or VA - it would be worth them taking it as well.”

Melody M.