About this Course

This flagship course, Implementing AI in Commercial Real Estate, is designed to equip professionals in the commercial real estate industry with practical tools to seamlessly integrate artificial intelligence into their daily operations.

The program features over 120 lessons, 4+ hours of instructional videos, and 6 live, one-hour sessions with direct access to expert instructors.

Each lesson is grounded in real-world scenarios and specifically tailored to commercial real estate and related industries. You'll gain step-by-step guidance on leveraging AI to boost sales, optimize communication, and streamline business processes.

Don't miss your chance to transform the way you work—our next class begins soon!

Course curriculum

Our next course starts September 11th, 2025

    1. How to use this course

    2. Course Instructions and Schedule - **Important**

    3. Meet your Instructor

    4. Introduce Yourself

    5. Before we begin...

    1. Module 1 Introduction

    2. What is AI and Why Does it Matter in Commercial Real Estate?

    3. How Large Language Models (LLMs) Actually Work

    4. Prompt Like a Pro – Unlocking AI's Potential in CRE

    5. Activity: Prompting Techniques Challenge

    6. Prompting for Reasoning Models – Getting Smarter Outputs from Smarter AIs

    7. Chain of Thought (CoT) Prompting Exercises

    8. Advanced: Structured Prompting with JSON

    9. Making AI Hallucinations Work For You – Tapping Into the Unexpected

    10. Strategic Use of AI Image Generation in Commercial Real Estate

    11. Prompting Techniques for Creating Images

    12. Activity: Image Prompting Challenge

    13. Your New Smart Intern - How To Build Custom Assistants

    14. Custom AI Assistants – Train Your Digital Intern

    15. Creating Custom GPT's

    16. The New Search Playbook – Using AI to Find Real Answers Fast

    17. Perplexity Demo

    18. The Limits of AI – Bias, Black Boxes, and the Case for Human Oversight

    19. AI Literacy Across the CRE Org Chart

    20. Module 1 Activity: Design Your AI Assistant for Real-World CRE Work

    21. Module 1 Tool Chest

    22. Module 1 Live Session Link

    1. Module 2 Introduction

    2. Why use AI in CRE Market Analysis?

    3. Core AI Models Behind Market Analysis

    4. Using Regression Models for Smarter Market Predictions in CRE

    5. Linear Regression Models - A Practical Example

    6. Smarter CRE Decisions with AI-Powered Decision Trees

    7. Decision Tree Model - A Practical Example

    8. Neural Networks – Advanced AI for Smarter CRE Predictions

    9. Data Cleaning and Pre-processing in Commercial Real Estate Market Analysis

    10. Using AI for Supply and Demand Analyses

    11. Using AI to Track CRE Supply-Side Data Faster

    12. Gathering and Summarizing Supply-Side Data

    13. Activity: Researching Supply-Side Data

    14. Using AI to Track Demand-Side Trends in CRE

    15. Using AI to Understand Retail Demand and Marketplace Competition

    16. Video: Employment Demand

    17. Video: Predictive Analytics in Supply/Demand Analysis

    18. Exploring AI-Driven Solutions: Real-World Scenarios for LLMs in Supply and Demand Analysis

    19. Comparative Market Report Analysis with AI

    20. Custom GPT's to Use for Market Analysis

    21. Module 2 Activity - Brainstorming Ideas for Market Analysis

    22. Bonus: Custom Spreadsheets for Market Analysis - Shift Share

    23. Module 2 Live Session Link

    1. Module 3 Introduction

    2. AI in Investment Decision-Making for Commercial Real Estate

    3. GPTs and Custom Spreadsheets - Discounted Cashflow (DCF) Analysis

    4. Custom GPTs in the Strategic Analysis Model

    5. Strategic Analysis Custom GPT Examples

    6. Activity - Create a Strategic Analysis Report

    7. Leasing Analysis with Custom GPTs

    8. Introduction to Retrieval-Augmented Generation (RAG) in Commercial Real Estate

    9. Testing Assumptions in CRE Underwriting Using R.A.G.

    10. Vibe Coding - The Future of Web Applications

    11. Creating an Interactive DCF Model

    12. Creating an Interactive DCF Model by Combining Tools

    13. Leveraging AI in Budget Reports

    14. Module 3 Activity: Brainstorming Ideas for Module 3

    15. Module 3 Live Session Link

    1. Module 4 Introduction

    2. Enhancing CRM Automation with AI

    3. Understanding the Application Programming Interface (API)

    4. API Tools: Your Gateway to Automations

    5. Choosing the Right Automation Platform – Zapier vs. Make vs. n8n for CRE

    6. Getting an API key through OpenAI

    7. Automation: Using AI to Summarize Emails

    8. Understanding Agentic AIs in LLMs

    9. Examples of Agentic AI uses

    10. Agentic AI and CRM Systems

    11. AI Automation: Spreadsheet to CRM contact

    12. Activity: Brainstorming Agentic AI Ideas

    13. Unlocking AI Integration in CRE with Model Context Protocol (MCP)

    14. Setting Up and Working with Zapier's MCP Servers

    15. Improving Client Engagement Through Automation

    16. Brainstorming AI Automations in CRM Systems

    17. Activity: Brainstorming Automations

    18. Module 4 Live Session Link

    1. Module 5 Introduction

    2. Welcome to Module 5: Enhancing Operational Efficiencies with AI

    3. Automating Routine Tasks with AI-Driven Voice To-Do Automation

    4. Utilizing Chatbots in Commercial Real Estate

    5. Creating custom chatbots

    6. Implementing AI Phone Agents in Commercial Real Estate

    7. Caution When Using AI Phone Agents for Outbound Cold Calls

    8. New Voice Capabilities with AI and Automations for CRE Professionals

    9. Using Voice with Agentic AI Assistants

    10. Exploring Hidden Zapier Features to Supercharge Your Automations

    11. Understanding Webhooks in Commercial Real Estate

    12. Visualizing your Automations

    13. Activity: Making an Automation Workflow

    14. The Future of Building Automations

    15. Brainstorming Automations

    16. Module 5 Live Session Link

About this course

  • 124 lessons
  • 3 hours of video content
  • (6) 1-Hour Live Sessions
  • Certificate of Completion
  • Starts Sept 11th

Preliminary Live-Session Schedule

*All days/times are subject to change

  • Thursday, September 18th - 2pm PST/5pm EST
  • Thursday, September 25th - 2pm PST/5pm EST
  • Thursday, October 2nd - 2pm PST/5pm EST
  • Thursday, October 9th - 2pm PST/5pm EST
  • Thursday, October 16th - 2pm PST/5pm EST
  • Thursday, October 23rd - 2pm PST/5pm EST

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Our Fans

“"This course opened my eyes to so many ways I can move my business forward using AI as a new team member that will make us more efficient and effective. Not only that, but it also showed me step by step exactly how to do it. One of my stressors with AI is where to start and how to figure out what to implement among all the myriads of apps and choices. Michael did all that vetting work for me and brought to the course the short list of ways I can implement AI in my business. It was so valuable and worth every penny. I can recommend this course without hesitation. In fact, you are doing yourself a huge disservice if you miss the opportunity to learn about AI from Michael. Sign up! You won’t be sorry."”

Bo Barron, CCIM - CEO, Barron Commercial Group/Host of "Commercially Speaking" podcast

“"Michael's expertise in AI is outstanding. He possesses a deep understanding of the subject matter, which he skillfully imparts to his students. His ability to explain complex concepts clearly and understandably is fantastic. This is a rare and invaluable skill, especially in a field as rapidly evolving and intricate as AI."”

Robin Dyche - Managing Partner RIO Real Estate, CCIM Senior Instructor

“"I am learning so much information on how integrating artificial intelligence can effectively streamline so many areas of commercial real estate."”

Chiara Petro - eXp Commercial

“There's lots of hype about AI - but it can be overwhelming to determine where to start. This course is tailored for commercial real estate with actual exercises and examples that any CRE broker would use in their office. Not only should the brokers take this course - but if they have an admin or VA - it would be worth them taking it as well.”

Melody M.